Question-shaped or claim-shaped title (≤ 70 chars, includes the main phrase)

The first paragraph is the answer. One dense paragraph — the claim, the number, and why it matters — written so it can be quoted alone. The layout styles it as the extraction target. No throat-clearing, no "in this article".

A question-shaped H2 that a person would actually type

Body copy. Short paragraphs. Plain, blunt, first person singular when the engineer is speaking. Cite as you go: "(Veracode, 2025)". Tables for comparisons; lists for sequences.

Another question-shaped H2

Code goes in fenced blocks and gets a Copy button and a language label automatically:

# config/initializers/session_store.rb
Rails.application.config.session_store :cookie_store, key: "_app_session", same_site: :lax

Shell too:

bin/rails db:prepare && bin/rails runner 'puts ActiveRecord::Base.connection.tables.size'

What to do about it

End with the action, and route it: the diagnostic for rescues, the Prototype Run for new builds, the Roundhouse for upkeep. One link per sentence, never a wall of them.